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NPBP: These trends can only accelerate

From COP21 and the “Accords de Paris” to the recent Katowice COP24, and during recent G7s, the Global warming agenda is now a top priority for the global community, as pressure from society is finally beginning to tell.

  • As many as 71% of consumers declare their readiness to pay more for a given product if it is environmentally friendly, and 80% would even choose a product of an unknown brand if it was environmentally friendly

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